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Off-color crusade hits men in the ...

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By Heather May
The Salt Lake Tribune

What do you get when a group of mostly men brainstorm ways to promote self testicular exams?

There are about 30 phrases for testicles - "satchel full of yarbles," "donkey omelets" and "nutty buddies" to name a few - in a sing-a-long viral video that's a current hit on YouTube.

The Salt Lake City-based ad agency Struck and production house Cosmic Pictures created and produced a campaign they call "Carpe Testes" - humorously translated as "seize the balls" - for a New York testicular cancer foundation. Six months after their five videos were posted online, the sing-a-long, purposefully set to the tune "Do Your Ears Hang Low," was featured on YouTube's home page this week.

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Health Leaders Media Highlights Carpetestes Video

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Gienna Shaw
HealthLeaders Media - Click for original article
July 9, 2008

 

I recently found myself clicking on a link that opened an online video—one in a series of humorous ads urging men to check themselves for testicular cancer. The person who forwarded the link to me didn't even know I cover healthcare marketing—he just thought I'd get a laugh out of it. Because, you know, there's nothing funnier than testicular cancer.

One of the ads is a bouncy "sing-along" to the tune of the popular Boy Scout song "Do your ears hang low?" with lyrics comprised of the many different slang terms for testicles. Another is a take-off of a 1950s public health film—the kind they used to show in school to warn children about the dangers of poor hygiene and other life-threatening issues. Dr. Harold Rounds deadpans his lines: "Gentleman, there is an important issue you and I need to discuss," he intones. "Your balls."

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Foundation launches www.carpetestes.org

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With the help of Struck Media, we are pleased to announce the launch of www.carpetestes.org. Click here to go there now.

Foundation Partners with onecause.com to Raise Awareness and Resources to Fight Testicular Cancer

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Many of the top Internet retailers and travel sites including Amazon, Lands End, Target, Dell, Expedia and more have joined forces with OneCause.com to donate part of every purchase to your favorite charity at no additional cost to you! Go to www.onecause.com select Sean Kimerling Testicular Cancer Foundation as your charity, then click through to your favorite store and shop as usual. Everyday purchases through OneCause, will earn contributions to help fight TC at no extra cost to you.

Thousands of dollars have been raised for charities. This is totally free … the money comes from merchants.

Become a supporter … Find coupons and deals…

Help support the fight against TC today.

DoGooder.TV helps Sean Kimerling Foundation fight testicular cancer

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See www.dogooder.tv and search “Sean Kimerling" today!

Click here to view the website