Dear Friend,

It is with great pleasure that we write to thank you for your continued support and interest in the Sean Kimerling Testicular Cancer Foundation. This has been a challenging year, but also a productive one, which would not have been possible without your generosity and belief in the foundation and its mission.

Despite the difficult economy, this year we launched several new initiatives that are transformational in our fight against testicular cancer:

• Our new website is on track to welcome over 300,000 visits from those seeking information on testicularcancer and the foundation
• Doctors, health service providers, and educators use our new print education brochures and posters across the United States, to provide information on testicular health and self-examination
• Our new resource kit includes training materials for doctors, health service providers, survivors and community activists, and enables them to deliver testicular health discussions
• We’ve collaborated with new partners and corporate entities to continue to spread the message on the importance of testicular self examination

One of our biggest challenge continues to be the development of programs that actively engage our technofocused 20 – 40 year old demographic who are most at risk. The explosion of social media offers extremely effective new tools to engage with this audience. Based on the unique demographics and experiences of this group, traditional means of communication may deliver less than effective results. To successfully engage and penetrate these groups, who are the most at-risk for Testicular Cancer, we need new tactics and strategies.

As a result, the foundation has engaged in a successful new media program. Key achievements include the creation of a series of hugely popular viral videos on YouTube that have been viewed by millions of people and made the foundation one of the top ten most viewed non-profits on YouTube. This year's education initiatives focus on enhancing SKTCF’s social-media presence through its Facebook, YouTube, Twitter, and Flickr channels.

The foundation is now seeking to expand its pioneering New Media Program, to harness the power of social media to increase awareness and further the foundation's mission. The New Media Program will include efforts to leverage social networks (e.g., Facebook) and other forms of social media (e.g., Twitter, YouTube) to expand awareness of TC and the need for regular self-examination. Early detection is the key to survival. The need for relevant and exciting programs that engage and resonate with our target audience is critical.

Testicular cancer rates are increasing every year. Your support is essential to all of these efforts and provides the crucial funding that allows us to remain an important resource for testicular health. We cannot thank you enough for making all of this possible. Please click here to make a donation today.

Sincerely,

The Sean Kimerling Testicular Cancer Foundation

Did you know almost every hour of every day one young man will be diagnosed with testicular cancer? He NEEDS to hear, “we caught it early”

The Sean Kimerling Testicular Cancer Foundation is a registered 501(c)(3) non-profit organization located in New York City.